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4 Effective Tips to Boost Your Website Loading Speed

Friday, September 15th, 2017

Suppose that you want to buy a product from an online store but the page is taking too much time to load! Would your first impression be very positive? If no, then you should know that your customers would think in the same way when your website takes a longer time to load. According to a recently made survey, each one-second delay in the page loading time results in more than 15% decrease in the customer satisfaction aspect. Moreover, it affects in the form of almost 11% decrease in the page views along with almost 7% loss in the business conversions.

Hence, you can easily understand how vital it is to load your website sooner to sustain successfully in today’s striving business market. Here is a list of 4 smart tips that can effectively boost your website loading speed.

#1 Reduce HTTP Requests

A web page consists of several elements such as images, scripts, style sheets, Flash and much more. Recently, Yahoo conducted a survey and came out with the report that such different parts of a web page consume almost 80% of the page loading time. Each element generates an HTTP request. Hence, it is easily understandable that the more you have on page elements, the longer time the page would take to load. Here are some smart tips that can definitely improve the speed of your website loading.

  • If possible, instead of using images, try to use CSS.
  • Streamline the element numbers on the web page.
  • Minimize scripts. If possible, put all the scripts at the page bottom.
  • Merge multiple style sheets into particular one.

#2 Enable Caching of Browser

When a visitor visits a particular website for the first time, the hard drive stores all the page elements like JavaScript files, HTML documents, style sheets, images etc. So, when the visitor visits that particular site next time, the browser can automatically load the web page without generating any further HTTP request. Hence, you can understand importance of enabling caching of the browser.

According to a research, almost 45%-60% of the total daily site visitors, come to a website with a clear cache. Hence, for the first-time visitors, you should devise the website in such a way so that it loads faster. More importantly, pay extra attention to enable the browser cache so that it can shave off the page loading time for the next visits.

#3 Enable Compression

Compression is an effective technique to zip the large files. To make your website faster, this is an incredible solution. If you enable compression, it would help you to diminish the web page bandwidth that would result into minimized HTTP response. If you are looking for some effective tools to do this job, there are plenty of options like Gzip available in the market.

If you want to apply this Gzip format, you need to use either the built-in routines or need to call a third-party module. According to the research conducted by Yahoo, compression enabling can definitely diminish the download time by almost 70%. Nowadays, almost 90% of the Internet traffic moves through such browsers that are compatible with Gzip. Hence, this is really an intriguing option to boost your website speed.

#4 Get Rid of Unnecessary Plugins

We install plugins so that we can effortlessly do some tasks in a time-efficient way. However, a browser flooded with many plugins is really not acceptable! Excessive plugin installations not only slow down the website speed but might cause several security issues as well. More importantly, it might cause technical difficulties along with system crash. So, how to overcome this issue?

You should check minutely and select all those plugins, which you are not using anymore but still installed in your browser. It is advisable to get rid of all those unused and unnecessary plugins. Select one by one and disable it and then check the server performance. In this way, you can understand which plugins are affecting or slowing down your website.

Apart from all the above-mentioned aspects, here are some other crucial points that need your attention.

  • Diminish response time of the server.
  • Reduce the number of redirects.
  • Try to optimise the CSS delivery.
  • Use optimised images on your website.

10 Tips To Speed Up Your Magento Applications

Friday, September 15th, 2017

In addition to being written in PHP, Magento is also designed as a flexible ecommerce platform. You can use Magento to easily customize the look, functionality, and content of the web store. Also, you can speed up ecommerce application development by availing robust tools provided by Magento for search engine optimization, digital marketing, and catalogue management. However, you must not forget the simple fact that most customers will abandon the ecommerce website if it does not load in 3 seconds. Hence, you must explore ways to speed up the Magento application to keep the users engaged and convert them into customers.

10 Simple Tricks to Speed up Your Magento Ecommerce Application

1) Implement Caching

You can easily speedup the Magento application by implementing a variety of caching. The caching mechanism will reduce load on the server time and decrease server response time. The ecommerce platform comes with built-in caching modules and supports third-party caching solutions. Hence, you can easily implement browser caching, page caching, and expire headers. Likewise, you can install and configure cache by using robust tools like APC, Redis, Memcached, and Varnish.

2) Use PHP Accelerator

Magento is written in PHP. Hence, you can easily increase the performance of PHP scripts by using tools like eAccellerator, APC, and Xcache. These tools speed up PHP script execution by implementing a specific form of caching. The caching mechanism caches the PHP scripts in their compiled speed and increases the performance of the ecommerce application.

3) Enable Flat Catalogue

Magento stores the customer and product information based on the entity attribute value (EAV) model. When you enable flat catalogue, the product or customer data will be merged into a single table. The merger will make the application respond to MySQL queries faster. Hence, you can easily enhance the performance of the Magento application by enabling flat catalog for products and categories.

4) Enable Magento Compilation

While loading a page, Magento searches for application files in a specific order. Hence, it needs to read additional filesystems each time a web page is requested. You can easily reduce the number of filesystem reads through the complication feature provided by Magento. The feature will copy all application files into a single include directory, and cache the files which are used more frequently. You can take advantage of the compilation features to enhance the loading speed of the Magento application significantly.

5) Clean up Magento Logs

Magento saves the log files up to 180 days by default. If you do not clean up the logs frequently, the size of the database will keep on increasing. You can always control the database sizes by cleaning up logs at regular intervals. Magento further allows you to enable log cleaning and change save log days. You can simply change the configuration to clean up the logs automatically on schedule.

6) Remove Unused Modules and Extensions

You can easily add functionality to the Magento applications by using varying modules and extensions. But each extension affects the performance of the ecommerce application adversely by running additional HTTP request and loading extra CSS and JavaScript files. Hence, you must check the usage and relevant of the extensions included in the web store. You can easily enhance the application’s performance by disabling the unnecessary and unused extensions using your Magento admin account.

7) Use Content Delivery Networks

As a system of distributed servers, a content delivery network (CDN) loads web pages based on the current geographic location of the user. It stores a copy of the website on shared servers and delivers website content to the users from his nearest server. You can always increase the speed of ecommerce website by delivering static content through CDNs. You also have option to choose from an array of CDNs according to the precise needs of your Magento application.

8) Use GZIP Compression

You can easily increase the loading speed of the ecommerce application by compressing the content delivered to end users at both client and server ends. GZIP compression makes it easier for you compress the content at the sever level. Hence, the server delivers compressed content to the browsers faster. In addition to making network transfers faster, the GZIP compression also reduces the amount of bandwidth consumed by the Magento application. You can easily enable GZIP compression by adding a code snippet to the .htaccess file.

9) Optimize Images

Images constitute over 50% of each ecommerce application’s page speed. Hence, the size of the images will directly impact the speed of your Magento application. You must optimize images to make the load faster and enhance the performance of your web store. You can optimize the images in a number of ways. You can use robust tools like PhotoShop to optimize the images before uploading. At the same time, you can also use extensions like TinyPNG or Compressor to optimize the images automatically.

10) Merge and Minify CSS and JavaScript

Often JavaScript and CSS increases page loading time by sending additional HTTP requests to the web server. You can reduce the number of HTTP requests sent to the server by combining the JavaScript and CSS files. Magento provides specific options to merge JavaScript and CSS files. You can simply enable the option to combine the JavaScript and CSS files automatically. Also, you can use specific extensions provided by Magento to minify the JavaScript and CSS file. These extensions will increases your website speed significantly by removing whitespace from the coding.

You can always use the latest version of Magento to avail several new features and performance improvement. Likewise, you also need to select a reliable and fast web host to maintain the performance of the ecommerce application over a longer period of time. Most of the checks have to be done from the beginning, i.e. during the phase of Magento application development. But the performance of the Magento application will keep diminishing as you add new product catalogues and integrate third-party APIs. That is why; you must monitor the speed of your ecommerce websites consistently. You must identify and fix all performance issues in the website to enhance its loading speed and user experience.